Tara O'Connor
Strategic Communications & Marketing

Building powerful messages that foster trust and shape reputations.
For me, strategic communications is about more than just words. It's about aligning key priorities with messages that truly resonate. I believe that a thoughtful approach can engage any audience, and that's where real growth begins. If you agree that words have power, you're in the right place.
About Me.
I'm a Twin Cities-based communications and marketing professional who is passionate about connecting ideas, people, and purpose. Over the years, I’ve worked across healthcare, IT, and nonprofit spaces—each one adding new layers to how I approach strategy, storytelling, and collaboration.
I enjoy bringing structure to complexity, aligning teams, and creating messaging strategies that get and keep people engaged. While my career path includes side quests in customer success and project management and is rich with learning, the common thread throughout is my passion for and commitment to communications excellence.
I value clarity, curiosity, and connection—and I’m always up for a good conversation about how we can work smarter and communicate better.

Communication Planning & Execution
Persona Development & Message Mapping
Brand & Reputation Management Strategies
Change Management & Employee Engagement
